The pandemic has been changing the way we live, the way we shop, the way we consume. We live in a time where the online world has become as important as the offline world, and part of our daily life is gradually moving into the metaverse.

Virtual clothing and 3D fashion represent the future of the fashion industry, and as a 3D production house we are excited to be among the actors of this change.

The latest occasion came up recently with Ba&sh, Parisian brand of prêt-à-porter. On the occasion of the Ba&sh Creative Lab, the maison asked us to model a series of dresses for a creative laboratory which invited the public to participate in the creation process of its next collection of summer party dresses. An original way to involve people in creating what they will wear, making them the protagonists of the fashion creative process.

Digital fashion is a virtual fashion experience that thrives on imagination and creativity, with sustainability at its core. It’s a renaissance movement in the fashion space, moving beyond the dynamics and rigidity of the traditional fashion system. In fact, with this initiative, the brand will only produce the dresses that people will actually buy and wear, without unnecessary waste.

This is only a small part of the many benefits of digital fashion…the possibilities are endless.